As of the end of 2023, we have entered into a collaboration with the Swedish company Bumbee Labs. Advertease is the official distributor of their software in the BENELUX and France.
We often hear, "Measurement is Knowledge." But are the measurements conducted accurately, or are they more of an estimation? Are they GDPR compliant?
Bumbee Labs' software is not only 99% accurate but also the only EU GDPR-compliant software on the market. Data is collected via Wi-Fi, often eliminating the need for hardware costs.
What is typically measured?
Number of visitors
Number of unique visitors
Dwell time (how long people stay at a specific point)
Paths taken by visitors through a retail store, airport, shopping center, etc.
Sectors where the strength has already been proven:
Stockholm Airport
Shopping centers
Advertising campaigns for a large number of multinationals
Smart Cities
Maintenance of service-sensitive units such as elevators, escalators
Ventilation based on current visitor numbers rather than CO² meters.
If you need accurate data and measurable KPIs, we can certainly provide value with our matrices.